Mattel Expands Barbie The Movie Product Collection

Mattel Inc MAT has expanded Barbie The Movie product collection inspired by the film created in partnership with Warner Bros Discovery Inc WBD Pictures.

The expanded collection features new looks worn by the film's Barbie and Ken characters.

It will also feature a Weird Barbie doll inspired by the film character and a 4-pack of Hot Wheels Corvettes inspired by Barbie and Ken's cars in the film.

The expanded collection of Barbie The Movie products builds upon the initial June 2023 launch of movie toys from UNO, Hot Wheels, Fisher-Price, MEGA and Barbie.

Also Read: Mattel's Fisher-Price Launches Its First-Ever Sensory Line Of Toys

The items are available in collectible packaging at retailers nationwide and are priced from $25 to $75.

"With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen," said Executive Vice President and Chief Brand Officer, Lisa McKnight.

Barbie The Movie has surpassed $1 billion at the global box office, with Greta Gerwig becoming the first woman to reach the milestone as a solo director.

Price Action: MAT shares closed lower by 0.24% at $20.47 on Friday.