Calls Purchased on Barnes & Noble (BKS)

Shares of Barnes & Noble Inc. BKS are lower on the session by 1.15%, currently trading at $17.15. The stock has been moving lower and lower over the past three months. Options traders are now betting that the stock could turn around and make a run higher. The July $17.50 call was purchased, on the offer, 1,000 times; open interest on the strike is 243 contracts, signaling new, bullish activity. Call volume is now running at 2.19x the daily average. Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks, children's books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers.