Snap Hints At India Growth Plans By Roping In Former Google Exec As Managing Director: Report

This story was first published on the Benzinga India portal.

Snap Inc SNAP, the parent company of the popular social media platform Snapchat, has announced a significant leadership change in its India operations.

What Happened: The company has appointed Pulkit Trivedi, a former executive from Google, as its new managing director for India, Bloomberg reported.

This strategic move could signal Snap’s commitment to strengthening its foothold in the growing Indian market. Trivedi’s appointment will likely be accompanied by an organizational reshuffle, with key teams, including those overseeing content and creator ecosystems, now reporting directly to him.

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Growth Mindset: Snap Inc has been actively pursuing growth in emerging markets. The company has reported a user base of over 200 million monthly active users in India, a testament to its growing popularity among the country’s youth.

Trivedi brings with him a wealth of experience from his tenure at Alphabet Inc's GOOGL GOOG Google, where he helmed the company’s payment business strategy in India. In his new role at Snap, Trivedi will collaborate with Ajit Mohan, Snap's President for the Asia-Pacific region.

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Editor’s Note: Artificial intelligence was used as a secondary aid in the writing of this story.

Photo by Poetra.RH on Shutterstock