Roller Coasters Meet AI: Six Flags Entertainment Ties Up With Google To Boost AI Capabilities

Theme park company Six Flags Entertainment Corp SIX said it is working with Alphabet Inc. GOOGL GOOG Google Cloud to enhance visitor experiences and optimize business operations. 

The collaboration will use Google Cloud's Vertex AI Conversation and other services to boost digital transformation at Six Flags, including introducing a virtual assistant powered by generative AI (gen AI).

Six Flags will also apply Google Cloud's capabilities in AI, analytics, and infrastructure to offer improved operations, personalization, and customer experiences across its diverse portfolio of parks.

"Leveraging Google Cloud's gen AI technology will help us transform our operations and, most importantly, enhance our guests' experiences, making them truly amazing," said CEO Selim Bassoul.

Also Read: Six Flags Entertainment Posts Q2 Earnings Below Street View

Price Action: SIX shares are trading higher by 2.40% at $23.05 on the last check Tuesday.