Entravision Teams Up With Tinder Parent Match Group To Conquer Africa's Dating Scene

Entravision Communications Corp EVC partnered with Match Group Inc MTCH to become the exclusive sales partner across Africa. The financial terms were not disclosed.

Match Group, a pioneer in online dating apps, has several iconic brands in its portfolio, including Match, OkCupid, Tinder, and The League.

As per the terms, EVC has created a dedicated local team of experts based in South Africa to offer tools for boosting sales and aiding customers in the efficient deployment of their advertising investments across their digital technologies.

"This partnership with Match Media Group reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and a suite of innovative advertising opportunities on the platform. Globally, we're seeing a dating renaissance, with online dating now being the most common way that singles are making new connections. We're thrilled to be partnered with Match Media Group in Africa to connect consumers to brands in an authentic and relevant way," said Julian Jordaan, President of Entravision Africa. 

As of June 30, 2023, EVC's cash and marketable securities stood at $126.5 million. 

Price Action: EVC shares traded lower by 1.83% at $3.76 on the last check Friday.