While users on Elon Musk‘s X, formerly Twitter, are concerned about the decline in engagement and ad revenue payout, Dogecoin DOGE/USD co-creator Billy Markus, popularly known as Shibetoshi Nakamoto, has called out the “entitled” mindset of those complaining.
What Happened: X users started getting their latest revenue payouts on Friday. While many expressed their appreciation, others were disappointed because of the diminished returns.
A prevailing sentiment was that the algorithmic alterations had significantly impacted their reach and, consequently, their earnings.
Markus chimed in on the matter and acknowledged a substantial decrease in his own ad revenue payout — around one-third of previous earnings. However, the Dogecoin co-creator maintained a positive outlook and referred to the money he earned on the platform as a “magic bonus.”
When questioned about the reasons behind the dip in revenue and engagement, he suggested that a larger pool of users sharing in ad revenue might be a contributing factor. He also considered the possibility of changes to the algorithm or a decline in platform usage affecting his account’s reach.
Addressing the broader discontent among X users, Markus found it “hella entitled” for individuals to be upset about receiving compensation for their online activities on the platform.
Why It’s Important: In July, X started compensating creators through the ad revenue-sharing program, with some earning up to $37,050.
Musk had hinted at the Creator Ads Revenue Sharing initiative in January and launched it in February to reward active content creators for their engagement on X.
X’s approach to creator revenue is diverse, spanning ads in replies, video pre-roll monetization, and subscription earnings.
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Read Next: How Elon Musk Wants To Make Sure Creators Aren’t ‘Trapped’ On X
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