Families Still Choose Nintendo Switch After 7 Years: Nintendo Of America Boss Explains Why

In a newly published interview, Nintendo Company Ltd's NTDOY Nintendo of America boss Doug Bowser is highlighting the enduring success of the Nintendo Switch, which is approaching its seventh year on the market.

Despite rumors of a Switch 2, the console saw a 13.9% increase in sales in the June quarter, driven by the success of the "Super Mario Bros. Movie" and exclusive games like "The Legend of Zelda: Tears of the Kingdom."

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Bowser emphasized the Switch's unique versatility as a home console and handheld device, appealing to families looking for diverse gaming experiences.

"We really did believe this was a very, very differentiated model and device that people could play at home, like a home console, take on the go, like a handheld," Bowser said in an interview with IGN.

"There are millions of households that have children reaching the age of six or seven or eight, and they're making choices about how they want to engage their family in gaming and what platform they want to bring their family in with," he added. "And I really believe Nintendo positions itself very well because of that versatility of the device."

He also highlighted Nintendo's strong first-party games, such as the upcoming "Super Mario Bros. Wonder," as a factor in sustaining interest.

Although Nintendo is reportedly planning to release a new console in late 2024, the company is still focusing on maintaining the Switch's momentum despite declining sales over the past years.

Nintendo's goal is to bolster demand for the upcoming holiday season and continue building on the Switch's success.

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Photo by Erik Mclean on Unsplash