New Weed Products Hit Shelves In Québec Following Regulator's Approval

Heritage Cannabis Holdings Corp.’s CANN HERTF Pura Vida products have been approved for listing by Société québécoise du cannabis for retail and online distribution in the province of Québec.

Why It Matters

This is a noteworthy achievement for Heritage as it continues to expand its cannabis product offerings and increase distribution across Canada, now actively selling products in every province in the country, the Toronto-based company said on Wednesday.

“We have been working on this market for a while and achieving this milestone objective for the company marks access to another significant market for Heritage and allows us to continue to grow the following of our strong product catalogue,” David Schwede, CEO of Heritage, said.

Québec is the fourth-largest market in Canada and while the company’s products have been available online through partner medical platforms in the province, Heritage says it looks forward to directly building a solid portfolio of offerings for Québec consumers in Québec.

“This was an important market for us to directly address,” Schwede continued.

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• Heritage Entering The Recreational Cannabis-Infused Beverage Market In Canada

HERTF Price Action

Heritage’s shares traded 7.4074% higher at $0.0116 per share at the time of writing on Wednesday morning.

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Photo: Courtesy of Thought Catalog on Unsplash