Touchdown At Delta Air Lines: Super Bowl Champion Tom Brady Joins As Strategic Adviser

In a unique venture, seven-time Super Bowl champion Tom Brady has joined forces with Delta Air Lines Inc. DAL in a strategic partnership that is the first of its kind.

What Happened: Wednesday saw the announcement of Brady’s multiyear strategic partnership with Delta. This alliance taps into Brady’s extensive experience with teamwork, performance and perseverance and aims to apply it to the operations of Delta.

As part of the partnership, Brady will be involved in strategic initiatives that bring him into contact with Delta’s global employee base, customers and other stakeholders. Delta CEO Ed Bastian voiced his excitement about the collaboration.

“Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve,” the CEO said.

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Brady, who retired in 2023 after an impressive 23-season career, will lend his expertise to Delta’s employees during their onboarding process and will also help to familiarize them with the company’s culture. Additionally, he will feature on Bastian’s “Gaining Altitude,” a discussion series focused on overcoming adversity and enhancing performance and perseverance.

Brady’s addition to Delta’s brand partners roster, which includes other notable figures who embody the company’s values of integrity, perseverance and teamwork, is yet another stride toward industry excellence, according to the airline.

Expressing his gratitude for the opportunity, Brady said: "I am grateful to be joining the Delta family, a company I have loved and respected for years. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company's success."

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