LeadOrigin Transforms Digital Marketing In The Med Spa Industry

LeadOrigin is revolutionizing the digital marketing industry. 

Look no further than a case study involving one of its clients, Glow MedSpa, to see how LeadOrigin’s comprehensive approach to digital marketing can produce tangible results. The laser and skin care services business operates three locations in Texas and came to LeadOrigin looking to overhaul its digital marketing operation. 

They came to LeadOrigin with an existing website and generated traffic with Google and Meta ads. 

But LeadOrigin took a step back and assessed the entire operation. 

The first thing the LeadOrigin team did for Glow MedSpa was build a new website. That can take anywhere from 30-90 days, but the first 30 days are intensive with an exhaustive analysis of a company’s existing website and the following questions:

• How long are visitors staying on the website?
• What is the amount of sales vs. the amount of users?
• Are visitors abandoning carts? 
• Are visitors filling out forms?

“After we get the initial website created, at least the home page, we're just testing it out, figuring out what it is that people are liking, what is it that people are not liking, and then we constantly keep optimizing,” said LeadOrigin Co-Founder Bilal Patoli. 

Glow MedSpa came to LeadOrigin with an outdated website that failed to measure up to its competitors. Glow MedSpa’s competitors had brand new, modern websites that allowed for online scheduling of appointments. 

The LeadOrigin team approached the new Glow MedSpa website in three phases—content: the writing; design: design of the web pages; and development: how the website gets built out in WordPress. 

Content research brought LeadOrigin back to Glow MedSpa’s competitors and an assessment of the different services they offered, as well as their SEO. 

One tool that LeadOrigin used to determine the trajectory of the Glow MedSpa website was a “heat map,” which showed what the users were most interested in and interacting with the most. 

“What is it that we need to remove and is essentially filler and is getting in the way of conversions?” Bilal said. “It's getting in the way of spending all these ad dollars, and people are not converting. So that way, we can kind of focus on what people like the best.” 

LeadOrigin set off building the website and managing Glow MedSpa’s SEO so that anytime someone searched for a spa service, such as “facial,” Glow MedSpa appeared first in the search rankings for that area. All of this unfolded in April 2023, and since then, Glow MedSpa has remained booked out three weeks in advance for appointments. 

This case study reflects just one way the LeadOrigin team tackles a problem and offers solutions. 

LeadOrigin offers clients guidance based on data-driven results that include:

• The number of messages received through a particular platform.
• The click-open rate of emails.
• The number of inquiries an advertising campaign generates.
• The length and depth of an inquiry made over the phone.

And LeadOrigin’s full suite of marketing and creative services includes:

• Brand identity development for targeted messaging and optimal message delivery.
• Advanced targeting and tracking technology.
• A customer-centric approach to organic visibility growth and industry leader distinction.
• Data conversion into actionable strategies and trends assessment for future outcome probability.
• Market research aimed at understanding a client’s target market, with detailed SWOT, PEST, GAP, and competitor analyses for audience comprehension and the crafting of marketing messages.

Visit leadorigin.com to learn more. 

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