New York Cannabis Giant Has A New Name And Brand Identity

Publicly-traded cannabis company Columbia Care Inc. CCHW CCHWF 3LP confirmed Monday its change in legal name to The Cannabist Company Holdings Inc. and will rebrand to The Cannabist Company. In addition to the rebrand, the company's common shares and warrants will trade under the symbols “CBST” and "CBST.WT", respectively, on Cboe Canada effective Thursday, September 21, 2023.

“The rebrand to The Cannabist Company marks an incredibly pivotal moment for us as an organization and speaks to where we are heading,” Jesse Channon, chief commercial officer, The Cannabist Company stated. “When we launched Cannabist, we wanted to create a brand that could evolve with the rapidly growing industry and serve as the hub for all customers, regardless of what brought them to our doors. As we’ve opened Cannabists across the country, it became clear to us that the ethos behind that retail brand represented our company as a whole — a passion for cannabis that we all share and fuels our work every day.

Channon will be one of many featured speakers at one of the biggest cannabis conferences in the world next week - the Benzinga Cannabis Capital Conference in Chicago. The CCO will likely discuss the rebranding news, and share more information about the company’s plans. To meet him and many other industry veterans in person, get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding. 

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country. 

The company highlighted that the rebranding reflects the company’s continued dedication to building a cannabis company for the future, which fosters innovation, creativity, and passion across its teams, adult-use and medical customers, partners, and the industry.

Nicholas Vita, CEO, The Cannabist Company, commented “Since our founding, we have been focused on providing high-quality products, as well as extraordinary service, to our customers and patients, and this commitment to our community will always be at our core. The Cannabist Company represents an opportunity to reintroduce ourselves in a way that combines our trusted heritage, passion for what we do, and the vision for where we are heading as a company and as an industry.”

Price Action 

The Cannabist Company shares closed Monday market session flat at $1.35 per share. 

Photo: Courtesy of 2H Media on Unsplash