Grow Your Own Organic Mushrooms With Wiz Khalifa's Growing Kits

Ontario-based mushrooms producer Red Light Holland Corp. TRIP 4YX TRUFF revealed Tuesday that its partnership with Mistercap LLC has officially launched online sale of organic grow-your-own mushroom kits, as of September 18th, 2023 for global consumers. MISTERCAP'S kits are now available online for shipping across the U.S. for $27.95, in Canada for $33.95 and are expected to be sold in the fall of 2023 in Europe.

"We continue to be proud of all of our partnerships at Red Light Holland as we've proven we can grow high quality mushrooms and first class home grow kits, both at a mass scale, while ensuring infrastructure, distribution and consumer satisfaction are necessary components to ultimate success," Todd Shapiro, CEO and director of Red Light Holland said in a statement. "Clearly, now is the perfect time to launch Mistercap's organic Grow-Your-Own Mushroom kits to increase consumer awareness around the entire mushroom category."

MISTERCAP'S, a new wellness company founded by multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording artist, Wiz Khalifa, is a mushroom-forward brand promoting healthy living via natural organic mushrooms. The brand's mission is to increase interest in the health benefits of mushrooms by creating more ways for people to incorporate them into their lives, nutrition and wellbeing.

"People love growing their own food," Khalifa stated. "People know so little about Mushrooms, so my goal with MISTERCAP'S is to showcase its positive benefits, and bring them to a wider audience."

MISTERCAP'S, in partnership with Red Light Holland, is launching exclusively online with three products: the Oyster Grow Kit, Shiitake Grow Kit, and Lion's Mane Grow Kit, which are all organic, delicious, and eco-friendly, creating a farm-to-table feel for consumers.

"We were inspired by Wiz's interest in culinary mushrooms and the benefits they provide," said Philippe Chetrit, general manager of MISTERCAP'S. "Our branding was purposefully designed to make mushrooms more approachable. The kits provide a fun and friendly way to introduce mushrooms into our customers' lives, allowing them to discover the beauty of such an amazing process."

Two percent of all proceeds will go to the Fungi Foundation, a global organization dedicated to studying and conserving fungi.

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Photo: Courtesy of Red Light Holland