MobileX-Walmart Collaboration Aims to Revolutionize Prepaid Wireless Market - Here's How?

Walmart Inc WMT will likely expand its range of prepaid phone plans in collaboration with MobileX, a wireless service introduced earlier this year by Peter Adderton, one of the founders of Boost. Walmart will become MobileX's exclusive retail partner.

MobileX, which relies on Verizon Communications Inc's VZ network through a wholesale agreement, will be accessible online on Walmart's website and in physical stores starting Tuesday. 

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The service will provide unlimited pay-as-you-go plans, beginning at $14.88 per month, and a more affordable plan with customizable features starting at $4.08 monthly. 

Notably, MobileX incorporates an artificial intelligence-driven guide capable of anticipating a customer's data requirements and tailoring plans accordingly, as highlighted in a company statement, Bloomberg reports

Peter Adderton expressed his enthusiasm about the partnership, emphasizing the significance of offering consumers more choices in the prepaid wireless market. 

While many subscribers are under costly monthly plans, the MobileX-Walmart collaboration aims to provide an affordable alternative with innovative and customizable options, according to Mehrdad Akbar, Vice President of Merchandising for Wireless at Walmart U.S.

Walmart already has partnerships with several mobile service providers, including Boost Mobile, Verizon's Straight Talk and Total Wireless brands, and AT&T Inc's T Prepaid offer. 

Its collaboration with MobileX further bolsters its position in the wireless market.

Amazon.com Inc AMZN has also entered the prepaid phone service space with Boost Infinite. 

Price Action: WMT shares traded higher by 0.07% at $163.20 premarket on the last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.