Social Media Marketing Rapidly Rises as a Leading Strategy for Small Businesses, With the Help of Agencies Like the Social Sutter

Historically, one of the leading marketing strategies for small businesses has almost always been word-of-mouth. One customer has an incredible experience, and they tell someone else who then decides to go to that business for the product or service they sell because of the recommendation of their friend or family member. This method of marketing, as successful as it has been in the past, is rapidly evolving and turning into something that many small business owners could use a helping hand with.  

The Era of Social Media Marketing 

The small conversations and interactions between one friend or family member and another in which they discussed a business they recently had positive experiences with have moved to a new platform. In fact, most aspects of people’s daily lives are moving to social media in one form or another. Platforms such as Facebook, TikTok, and Instagram now drive the push of what used to be word-of-mouth to something that can be far larger and even more beneficial to a small business.  

How to fully take advantage of this shift in the market

Learning how to fully utilize every single social media platform is just about impossible. Knowing which ones out of the sea of choices will most benefit a specific business is even more complicated, and using social media to market can feel like an entirely too challenging task with the daily responsibilities of just running the small business that needs marketing.  

That’s why marketing agencies like the Social Sutter exist. The Social Sutter already has those social media experts who know how to use every platform and which platforms are the best to promote a specific business. By using a social media marketing agency, small business owners can put this crucial marketing strategy into the hands of experts, knowing they will be busy keeping up with the new customers and orders they’re receiving because of it.  

The Social Sutter 

The Social Sutter is a woman-owned business that specializes in digital marketing for small businesses. The goal of the Social Sutter is to tell the story of a small business through its digital and social media presence. They can bring in natural and lucrative new clients by showcasing the history, achievements, expertise, and experience of the company they’re working with.  

The Social Sutter team begins with a deep dive into what makes a small business who and what they are and what makes them unique. This helps them move to the next step of onboarding, where they pitch their ideas and how they want to showcase their client in a whole new light through social media.  

After that, it’s all business for the Social Sutter team as they push forward with the strategy that the small business can count on. The team is also aware that there are constantly changing and shifting market conditions, and they’re dedicated to keeping on top of those changes as they update and coordinate the strategy every single month.