Female-Led Cannabis Company Launches CURRENT To Meet Demand For Curated Craft Flower

The female-led, vertically-integrated cannabis company Gold Flora Corporation GRAM launched CURRENT, the California company's newest retail brand. CURRENT was developed to meet market demand for curated flavor-focused craft flower. 

The four distinct flavor classes including Rare Gas, Rare Fruit, Rare Haze and Rare Dessert, CURRENT is now available at all 15 Gold Flora retail locations, including Airfield Supply Company, Caliva, Coastal, Calma, King's Crew, Varda, Higher Level and Deli. To celebrate the launch, Gold Flora will be giving away branded swag and hosting in-store activations at select locations. Statewide third-party retail distribution is expected to begin in November 2023.

"Current was inspired by the passion of cannabis connoisseurs and their endless search for new and rich flavors," stated Phillip Hague, chief cultivation officer of Gold Flora. "We are committed to growing not only high-quality indoor flower that celebrates flavor and experience but also utilizing our unique capabilities and leveraging our full vertical integration to push boundaries and innovate. This is just the beginning of our exploration into how we maximize the expression of these cultivars and we are incredibly excited about the ability to deliver our most flavorful finds with CURRENT."

See Also: Gold Flora And The Parent Company Complete Merger

Hague continued, "We are developing a full spectrum of products that can evolve to meet a diversified consumer base. By capitalizing on our balance of scale and craft – combined with our unique ability to understand consumer insights via our growing retail network, we can fully understand and act on what California consumers want, then grow it, package it, and distribute it with speed and confidence."

Price Action

Gold Flora shares closed Thursday market session 1.56% lower at $0.16 per share.

Photo: Courtesy of Gold Flora