The first email marketing campaign happened more than 45 years ago, when Gary Thuerk, an executive at the now-defunct, Digital Equipment Corporation sent a rudimentary email blast to 400 emails via Arpanet devices. While there have been notable improvements to email marketing in the past four decades, many practitioners still craft manual campaigns without leveraging data insights. 

The typical old-school email marketing campaign requires recipients to take multiple steps before reaching what they want to view or complete. This creates a frustrating customer experience, which limits sales and lowers engagement. The email campaign creation process is also outdated and filled with roadblocks, as different teams work inefficiently and struggle to build cohesive strategies. Email marketing automation platforms aim to ease these struggles by combining artificial intelligence (AI), micro apps and other features. 

AI is an important part of the transformation of the broader marketing process, with a report from Infinity Business Insights noting that the worldwide AI marketing professional market should grow at a compound annual growth rate (CAGR) of 18.3% from 2023 to 2030. 

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Generative AI To Power Modern Email Marketing

The AI-powered solution offered by startup AppMail enables marketers to build engaging, data-backed campaigns in seconds. It's an ideal solution for small and medium-sized businesses that operate e-commerce stores and need to reach out to customers dynamically with relevant content that is available at a moment's notice. AppMail reviews content from various sources, stores and analyzes data and builds personalized campaigns based on insights it develops through its own intelligence. 

Like most AI systems, it learns over time. Every email iteration and campaign produces more results and data, which improves the AI's ability to find the perfect campaign for the right audience. The ChatGPT-powered AI suggests subject lines, headers and body text that streamline the campaign creation process. Users can provide the system with various prompts and guidelines and ask it to generate a response. They can either add that response to email content or ask the tool to create an alternative. It can create new content and refine existing copy so it aligns better with a brand's voice and messaging. 

The platform enables marketers to fully leverage an AI and data-driven approach so they can present their campaigns to the executive team with confidence and anticipate strong results. 

Mini Apps Within Email Smooth The Experience

AppMail's solution reduces friction from traditional email marketing campaigns. 

AppMail combines generative AI and automation to present a campaign co-pilot for email marketers who want to see dramatic campaign improvements. With AppMail, marketers can build mini shopping apps within an email campaign. It eliminates several user steps and encourages impulse browsing and buying by allowing them to take actions within the email instead of jumping to the brand's website.