Apple Inc. AAPL reportedly plans to introduce a novel in-store system that enables iPhones to undergo essential software updates without unboxing.
What Happened: Cupertino has been preparing to launch a solution to address the long-standing issue of customers needing software updates immediately after unboxing their brand-new iPhones, reported Bloomberg columnist Mark Gurman in the latest installment of his weekly “Power On” newsletter.
According to Gurman, the concept revolves around a proprietary “pad-like device” within Apple Stores. Store employees will place unopened iPhone boxes onto this pad, which will then wirelessly activate the iPhone, apply the necessary software update, and power off the device without physically opening the packaging.
“The company aims to begin rolling this out to its stores before the end of the year,” noted Gurman.
Why It’s Important: It is worth noting that when the initial iPhone 15 models left the assembly lines earlier this year, they were equipped with iOS 17, although iOS 17.0.1 had already been launched before their market debut.
The iOS 17.0.1 update was all about fixing security issues; however, when significant issues or bugs are at play, a new iPhone without the latest software can be less than ideal.
Image credits – Shutterstock
Check out more of Benzinga’s Consumer Tech coverage by following this link.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.