Fashion Brand Vera Bradley Launches Toy Story Collection With Disney And Pixar

Vera Bradley Inc VRA has partnered with Walt Disney Co DIS and Pixar to launch its first-ever collection inspired by the Toy Story franchise.

The Pixar - Vera Bradley Toy Story collection includes four new patterns: Andy’s Room, Festive Toy Story, Toy Chest, and Toy Story Sketch.

“The Vera Bradley brand came to life more than 40 years ago thanks to the friendship of co-founders Barbara Bradley Baekgaard and Patricia R. Miller, so we are especially excited to celebrate the power of friendship with our new Pixar | Vera Bradley Toy Story Collection,” said CMO Alison Hiatt.

“Fans of the Disney and Pixar Toy Story franchise are sure to love the colorful, fun and festive patterns and embroidered motifs featuring their favorite Toy Story characters.”

The collection styles range in price from $15 to $160 and are available in Vera Bradley Full Line Stores, participating Vera Bradley retailers and online.

Price Action: VRA shares are trading higher by 2.84% at $7.25 on the last check Tuesday.