EXCLUSIVE: Female-Led Popular Line Of Cannabis & Smoking Accessories, Flower By Edie Parker, Reaches Pennsylvania

Cannabis company TILT Holdings Inc. TILT TLLTF confirmed Thursday a new brand partnership to distribute Flower by Edie Parker in Pennsylvania through TILT’s subsidiary, Standard Farms, LLC. Edie Parker is nationally recognized as the leading female-founded, female-operated lifestyle brand merging the worlds of fashion and cannabis. Forbes once called it "The Coco Chanel of Cannabis."

“Our new brand partnership with Flower by Edie Parker is a step toward building and elevating the inhalation side of our business at TILT. This agreement pairs our cultivation and distribution expertise in Pennsylvania with a brand synonymous with high design, exquisite taste, and community,” stated Tim Conder, CEO of TILT Holdings. “From its colorful, retro aesthetic to its playful marketing campaigns, Flower by Edie Parker is a brand that’s challenging dated perceptions of cannabis consumption and reaching new audiences – a mission we share at TILT.”

Flower by Edie Parker's portfolio of designer products and accessories will launch at TILT’s Standard Farms in early 2024.

“Flower by Edie Parker’s expansion into Pennsylvania continues our momentum as we prioritize new markets along the white-hot Eastern Seaboard,” Brett Heyman, founder of Edie Parker said in a statement. “TILT’s sophisticated brand partnership model and established reputation as a longtime, trusted operator in the state make this a perfect pairing. We look forward to introducing our bold and irreverent portfolio of cannabis products and accessories to stylish patients in early 2024.”

See Also: The CEO Of Tilt Holdings Discusses How To Achieve Success In Different Markets With Different Regulations

Price Action

Tilt Holdings closed Wednesday market session 11.6% lower at $0.0305 per share.

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Photo: Courtesy of GRAS GRÜN via Unsplash