Google Echoes Amazon's AI Move, Unveils AI-Powered Product Studio for Advertisers

Following Amazon.Com, Inc’s AMZN recent integration of generative AI for advertisers, Alphabet Inc GOOG GOOGL Google has introduced a set of generative AI product imagery tools for U.S. advertisers. 

The new AI-powered Product Studio allows merchants and advertisers to create product images for free using text-to-image AI capabilities, simply by entering a descriptive prompt. Reportedly, Amazon’s AI initiative can generate 40% higher click-through rates than ads with standard product images.

Also Read: Amazon Leverages Generative AI for Holiday Ad Boost, Targeting 160M Prime Subscribers

Google’s tool is versatile, enabling users to perform simple tasks like altering the background color of product images or creating more complex scenes to showcase products. 

For example, a skincare company could request seasonal imagery, such as a product surrounded by peaches with tropical plants in the background or sitting on snow surrounded by pine branches, TechCrunch reports.

Google’s generative AI model also offers the capability to enhance low-quality images and remove distracting backgrounds without the need for a reshoot. 

This feature provides businesses of all sizes the opportunity to create professional images alongside their ads, allowing them to reuse existing assets across different campaigns without incurring additional photography costs.

The feature is now available to all Merchant Center Next users in the U.S. and on the Google and YouTube app on Shopify. 

It begins rolling out today, marking Google’s move to keep pace with Amazon in leveraging AI for advertising purposes.

Additionally, Google has introduced a “small business” attribute for Google Search and Maps, highlighting brands identified as small businesses. 

This feature, along with more detailed merchant information in the knowledge panel on Search, aims to enhance the connection between U.S. businesses and customers. 

The updated panel, rolling out this month, will provide information such as current deals, shipping and return policies, customer service details, and ratings and reviews.

Price Action: GOOG shares traded higher by 1.09% at $128.95 on the last check Thursday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.