In a move to improve the user experience on its platform, YouTube has started testing an artificial intelligence feature aimed at organizing comments more efficiently.
What Happened: Alphabet Inc.’s GOOG GOOGL YouTube is trialing an AI system designed to bring order to the often chaotic comment sections found on popular videos. This new feature is currently accessible to premium subscribers and falls under YouTube’s experimental program initiatives.
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The AI-driven system automatically categorizes comments into topics, allowing users to navigate discussions relevant to their interests easily. Initially, the feature is being tested on a select number of videos in English. It is engineered to exclude comments that are pending review, remain unpublished, or contain flagged keywords.
YouTube is also testing an additional AI tool to answer viewers’ questions about a video’s content. This generative AI is trained on the video itself and could potentially act as a summarizing resource for longer content. Both AI features are in the early stages of development and are expected to be offered to a wider audience in the near future.
Why It Matters: YouTube’s latest AI experiments signal the platform’s dedication to creating a more manageable and engaging environment for its community. Organized and constructive comment sections are crucial for fostering meaningful interactions between users, creators, and their audiences.
These improvements could also respond to past criticisms regarding YouTube’s handling of comment moderation and the prevalence of irrelevant or harmful content. By leveraging AI, YouTube aims to not only streamline the user experience but also to enhance content discoverability and viewer satisfaction.
Furthermore, the introduction of AI to answer questions reflects YouTube’s commitment to embracing innovative technologies to add value to its platform. As AI advances, its applications within social media and content platforms like YouTube are likely to become more sophisticated and widespread, shaping the future of digital interaction.
Image Credits – Shutterstock
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