Raymond James Maintains Outperform Rating for PubMatic: Here's What You Need To Know

Raymond James has decided to maintain its Outperform rating of PubMatic PUBM and lower its price target from $18.00 to $17.00.

Shares of PubMatic are trading up 15.7% over the last 24 hours, at $14.00 per share.

A move to $17.00 would account for a 21.43% increase from the current share price.

About PubMatic

PubMatic is one of the leading supply-side platforms, or SSP, providers in the digital advertising technology market. SSPs help publishers, which supply digital ad inventory, better manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). PubMatic generates revenue mainly via taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Given the growth in overall digital advertising, more publishers and advertisers are adopting programmatic (or automated) buying and selling, driving the firm's success in attracting more inventory.

About Analyst Ratings

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Some analysts will also offer forecasts for metrics like growth estimates, earnings, and revenue to provide further guidance on stocks. Investors who use analyst ratings should note that this specialized advice comes from humans and may be subject to error.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.