Behind the Scenes of Estee Lauder Cos's Latest Options Trends

Investors with a lot of money to spend have taken a bearish stance on Estee Lauder Cos EL.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 12 uncommon options trades for Estee Lauder Cos.

This isn't normal.

The overall sentiment of these big-money traders is split between 25% bullish and 75%, bearish.

Out of all of the special options we uncovered, 6 are puts, for a total amount of $515,588, and 6 are calls, for a total amount of $262,728.

Projected Price Targets

Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $90.0 to $185.0 for Estee Lauder Cos during the past quarter.

Volume & Open Interest Trends

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Estee Lauder Cos's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Estee Lauder Cos's whale activity within a strike price range from $90.0 to $185.0 in the last 30 days.

Estee Lauder Cos Option Activity Analysis: Last 30 Days

Biggest Options Spotted:

About Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (56% of 2022 sales), makeup (26%), fragrance (14%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 26% of revenue from the Americas, 43% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

Where Is Estee Lauder Cos Standing Right Now?

• With a trading volume of 2,108,556, the price of EL is up by 2.82%, reaching $126.28.
• Current RSI values indicate that the stock is is currently neutral between overbought and oversold.
• Next earnings report is scheduled for 78 days from now.

What The Experts Say On Estee Lauder Cos

Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $136.2.

• An analyst from Berenberg has revised its rating downward to Hold, adjusting the price target to $118.
• Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Estee Lauder Cos, targeting a price of $118.
• An analyst from RBC Capital has revised its rating downward to Sector Perform, adjusting the price target to $115.
• In a cautious move, an analyst from TD Cowen downgraded its rating to Market Perform, setting a price target of $120.
• Reflecting concerns, an analyst from Telsey Advisory Group lowers its rating to Outperform with a new price target of $210.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with Benzinga Pro for real-time alerts.