High Cost Of Low-Quality Advertising: A Wake-Up Call For Businesses

On 31st October 2023, YouTube launched a global effort against ad-blockers with complaints from users about increased low-quality advertising. Harmful advertising wastes marketing budgets and damages brand reputation. Nevertheless, advertisers have ways to better ad quality and, consequently, increase acquisition. The answer lies in vigorous ad verification.

The Low-Quality and High-Quantity Advertising Trap

A 2022 survey of 43 companies representing over $44 billion in advertising spending found that nearly 30% of companies planned to shrink their marketing budgets. 

However, a study by Insider Intelligence found that over 50% of social media users reported seeing more ads. Such an occurrence is present due to low-quality advertising practices like affective conditioning, inaccurate targeting, and, namely, repetition.

Advertising Creates Unhappy Customers 

It is no surprise that advertisements often negatively influence users. A 30-year-long study compared data on nearly a million people’s life satisfaction with data on annual advertising spending in EU nations over the same period. The conclusion is that advertising makes people unhappy – the levels of life satisfaction and annual advertising spending are interconnected.

When advertisers pour money into a country, the result is decreased levels of well-being for the country’s people. A doubling of advertising spending results in a 3% decrease in life satisfaction. To put it in perspective, such a decrease is a quarter of dissatisfaction of becoming unemployed.

Increasing Loyalty and Acquisition In Simple Steps

A reasonable step is to reevaluate the impact of advertising on businesses to avoid customer dissatisfaction. According to a 2020 Achieving Customer Amazement Study, only 4% of respondents would continue using a service if it didn’t provide the expected quality of service. The situation is worsened by bad advertising. 

The best way to address it is through ad verification, a process that protects businesses by examining the performance of their advertisements and providing insights into how companies can improve their advertisements. 

The Many Benefits of Ad Verification

Ad verification benefits businesses in multiple ways. First, ad verification protects a company’s brand image, ensuring brand safety, implementing fraud prevention, and protecting a business from scammers interfering with their campaigns. 

One of the most important things done through ad verification is choosing the right target audience. It is a great way for the company to save money and ensure it reaches the consumers who enjoy its products or services.

Regarding marketing and advertising budgets, ad verification is necessary because it avoids invalid traffic, ensuring that a company’s advertising budget is spent well. 

A company utilizing ad verification will see an improvement in metrics like:

• User engagement;
• Return on investment;
• Click-through rates;
• Cost per impression;
• Cost per click;
• Total number of impressions.

Companies aiming to achieve expected results from campaigns must take a proactive approach to ad verification with the help of vendors – third-party companies offering services to help advertisers guarantee their advertisements are delivered correctly and appropriately.

Help From Proxy Providers Is Crucial: The Case of Honeygain

Vendors require access to large amounts of online data to provide ad verification services successfully. Such access is obtained through proxy providers like Honeygain, that sell access to clean and reputable IP addresses. Honeygain helps vendors perform ad verification processes on a large scale and with industry-leading security standards in mind. 

Honeygain is recognized as secure by major antivirus software like Avast and McAfee, ethically and safely gathering publicly available website data using their user's unused internet connection. As Honeygain users run the app, they share their internet connection. 

Their shared data is used for services like ad verification, amongst others, and the users are monetarily compensated for their input into making the Internet a safer and better experience for everybody, including users and businesses. 

Rigorous Testing For Business Success

After a campaign concludes, ad verification vendors provide companies with valuable insights that help companies improve their future campaigns and yield better results.

In today's digital advertising landscape, ad verification is a crucial element in ensuring the success of businesses. Ad verification enables companies to optimize their advertising campaigns, helping to drive engagement and conversions. 

About Honeygain: Honeygain is the world's leading crowdsourced web intelligence network. Honeygain provides an opportunity to earn money passively for anyone around the globe. Honeygain's business partners use a one-of-the-kind web intelligence network to supercharge their daily business operations for essential industries in our modern economy: e-commerce, venture capital, advertising, and web analytics.

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This contains sponsored content and is for informational purposes only and not intended to be investing advice.