What the Options Market Tells Us About Estee Lauder Cos

Investors with a lot of money to spend have taken a bearish stance on Estee Lauder Cos EL.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 20 uncommon options trades for Estee Lauder Cos.

This isn't normal.

The overall sentiment of these big-money traders is split between 15% bullish and 85%, bearish.

Out of all of the special options we uncovered, 13 are puts, for a total amount of $473,745, and 7 are calls, for a total amount of $603,023.

What's The Price Target?

Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $105.0 to $185.0 for Estee Lauder Cos during the past quarter.

Analyzing Volume & Open Interest

Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Estee Lauder Cos's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Estee Lauder Cos's substantial trades, within a strike price spectrum from $105.0 to $185.0 over the preceding 30 days.

Estee Lauder Cos Option Activity Analysis: Last 30 Days

Noteworthy Options Activity:

About Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (56% of 2022 sales), makeup (26%), fragrance (14%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 26% of revenue from the Americas, 43% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

Estee Lauder Cos's Current Market Status

• Trading volume stands at 910,245, with EL's price up by 2.19%, positioned at $128.35.
• RSI indicators show the stock to be may be approaching overbought.
• Earnings announcement expected in 63 days.

What The Experts Say On Estee Lauder Cos

In the last month, 5 experts released ratings on this stock with an average target price of $139.2.

• An analyst from Berenberg downgraded its action to Hold with a price target of $118.
• Reflecting concerns, an analyst from TD Cowen lowers its rating to Market Perform with a new price target of $120.
• In a cautious move, an analyst from RBC Capital downgraded its rating to Sector Perform, setting a price target of $115.
• Reflecting concerns, an analyst from HSBC lowers its rating to Buy with a new price target of $180.
• Consistent in their evaluation, an analyst from DA Davidson keeps a Buy rating on Estee Lauder Cos with a target price of $163.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with Benzinga Pro for real-time alerts.