LeapXpert Launches Single Professional Identity To Reimagine Business Communications And Compliance

LeapXpert, the responsible business communication pioneer, has launched an add-on to its communication platform: Single Professional Identity. 

LeapXpert’s Single Professional Identity offering is intended to allow enterprises to facilitate client communications over any communication channel in a manner that is efficient, governed and compliant with relevant regulations. The main objective for this is to harmonize all client communications across channels like SMS, voice and messaging apps under one work phone number. 

This solution brings many benefits to the table, particularly in the area of client engagement and compliance with regulatory policies. In today's fast-paced business communication environment, more and more customers prefer direct access to professionals on instant messaging apps. 

However, until now, this has been difficult for enterprises to manage, seeing as most of these communication channels are independent of each other and many require that users maintain different phone numbers. This creates not only communication friction for the client, but also unwanted control and compliance issues, a problem that poses great danger to enterprises. 

In August 2023, the Securities and Exchange Commission (SEC) fined several Wall Street firms a whopping $549 million. These large brokerage firms failed to keep electronic records of external communications with customers and this paints a grim picture of what can happen when businesses do not follow established regulations. 

LeapXpert's Single Professional Identity aims to prevent the above incident by allocating one number to each employee for all client communications, regardless of the communication channel. LeapXpert states that the company’s Single Professional Identity offering is compliant by default regardless of the channel used as all communications - phone calls, messages, files - flow through a single number and can be captured and archived for compliance and governance purposes. 

Each employee gets allocated a new phone number that can be used for communication across various channels. It is worth mentioning that employees can also opt to retain their existing mobile numbers and port them to the LeapXpert communications platform.

Employees get issued one of either eSIM and physical SIM cards. They also get to enjoy voice communication with high-quality calls on a carrier-grade network. 

Whether with a LeapXpert-assigned number or an existing one, users can call clients, send them SMS, and chat with them either natively or through third-party messaging apps. LeapXpert is able to offer the above services through the LeapXpert network, Leap_Work, and the Leap Work app, which is available in 24 countries. 

Speaking on the product's launch, Dima Gutzeit, Founder and CEO of the company, believes that it addresses a major need in today's business communication environment. “Clients want to communicate with their representatives through their preferred channels, without any friction. Our new capability ensures a better experience and responsible communication across all channels,” Guziet explained.  

The Single Professional Identity solution also supports a suite of enterprise controls. They include data protection and security,  access and authentication (SSO and RBAC), communication and compliance, and automation and integration like customer relationship management and bot integration. 

Avi Pardo, Co-Founder and CBO also explained that the product launch has the support of some top financial institution partners in the United States. He said “Our customers and partners are eager to join this natural evolution of modern communications. We're helping them unlock communication channels without losing governance, bringing them closer to their clients and increasing business outcomes.”  

The analyst firm Gartner recently named LeapXpert a Cool Vendor. LeapXpert was spotlighted for its ability to “offer innovative and unique capabilities around improving customer engagement and employee experience."

Gartner analysts argued that "enterprises seeking to build and drive deeper customer engagement and strengthen employee experience…must look outside traditional use cases of CPaaS tools".

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