Games Workshop has finalized a significant deal with Amazon.Com Inc AMZN to develop films and television series based on its Warhammer 40,000 series.
This agreement, announced in December, grants Amazon exclusive rights to create content in the Warhammer 40,000 universe.
Additionally, Amazon can license similar rights for the Warhammer Fantasy universe after the initial production's release.
Renowned for creating fantasy war game miniatures, Games Workshop's partnership with Amazon aims to bring its Warhammer worlds to screens through computer games, films, and television series.
This move will likely attract new players to the Warhammer universe, the Financial Times reports.
Also Read: TikTok's E-Commerce Play: Can It Outshine Amazon's Retail Dominance?
Investment bank analysts from Peel Hunt have called this agreement a "game changer" for Games Workshop. They noted that finalizing the deal took time, partly due to legal processes and industry strikes.
Despite the magnitude of the deal, Games Workshop has stated that its full-year forecasts remain unchanged, indicating that any upfront payment from Amazon was modest.
The company emphasized that the primary value of this partnership lies in bringing the Warhammer world to a broader audience.
Over the next 12 months, Games Workshop and Amazon will collaborate to establish creative guidelines for the upcoming films and television series.
This collaboration marks a significant step in adapting the popular Warhammer 40,000 series for mainstream media, potentially expanding its fan base and impact in the entertainment industry.
Amazon looks to spend over $1 billion a year to produce movies it will release in theaters following MGM's $8.5 billion acquisition.
Also Read: Amazon Ramps Up Efforts in China to Tackle Rising Competition from Temu and Shein
Price Action: AMZN shares are trading higher by 2.58% at $153.84 on the last check Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo via Wikimedia Commons
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.