Tootie Pie Company Reports Dramatic Improvement in First Quarter Operating Results

BOERNE, TX--(Marketwire - August 14, 2009) - Tootie Pie Company, Inc. (OTCBB: TOOT), a premium
baker and seller of high-quality, handmade pies, announced the results of
their operations for the three months ended June 30, 2009.

Tootie Pie Company reported revenues of $258,336 for the current quarter,
as compared to $298,223 for the quarter June 30, 2008. The result is a 13%
drop in sales for the current quarter. The decrease from the prior year
period was primarily attributable to current US economic conditions.

Don Merrill, Tootie Pie Company's President & CEO, commented, "All things
considered, I am pleased that our sales were fairly flat to last year.
Sales this time of year come almost entirely from our existing wholesale
customers and we all know that the restaurant business has taken some major
hits over the last several months. So far, we are seeing a slight lift in
sales, beginning in July, with a solid 4th of July in retail and corporate
sales. I am especially encouraged by the pick up in corporate sales this
time of year, as it may indicate better things ahead, as we look ahead to
the traditional corporate giving season."

Net losses for the quarter dropped to $140,150, as compared to $230,944 for
the quarter ended June 30, 2008; a 39% improvement. Cash flow from
operations reached a near break even point, coming in at a small
operational cash flow loss of $4,789 for the current period versus $281,360
in negative cash flow for the same period in 2008.

General and administrative expenses dropped 24%, to $128,854 for the
current quarter, down from $169,942 for the same quarter in 2008. Sales
related expenses also decreased to $161,130 for the current quarter, down
from $230,051 for the quarter ended June 30, 2008; a 30% reduction in
selling expenses. The drop in our overall sales and general administrative
expenses is a direct result of cost cutting measures enacted by the Company
beginning in early 2009.

"We said we would make the hard choices necessary to weather this economic
storm and reducing overhead, thereby preserving cash, is one of the most
important things we could do right now. I believe our results show that the
decisions we made are having a very positive impact on our overall
operating results, thereby keeping the Company positioned for further
success as the upcoming selling season approaches," said Merrill.

Gross margin after depreciation remained steady at 58% of net sales for the
quarter ended June 30, 2009 compared to 55% for the quarter ended June 30,
2008.

Tootie Pie Company bakes and sells high-quality, handmade pies through
three basic sales channels: retail, corporate and wholesale. The retail
segment serves individual consumers through in-store sales, orders via
telephone and internet on the Company's website. The corporate segment
serves businesses that purchase pies as a way to promote their company
through client and employee appreciation programs. The wholesale segment
is made up of national and regional broad line grocery and foodservice
distributors who purchase pies and then resell them through their
respective sales distribution channels. Tootie Pie Company is a public
company traded on the NASDAQ OTC market under the symbol "TOOT." For
additional information or to receive correspondence from Tootie Pie
Company, please visit www.tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words
"believe," "expect," "should," "intend," "estimate," and "projects,"
variations of such words and similar expressions identify forward-looking
statements, but their absence does not mean that a statement is not a
forward-looking statement. These forward-looking statements are based upon
the Company's current expectations and are subject to a number of risks,
uncertainties and assumptions. The Company undertakes no obligation to
update any forward-looking statements, whether as a result of new
information, future events or otherwise. Among the important factors that
could cause actual results to differ significantly from those expressed or
implied by such forward-looking statements are risks that are detailed in
the Company's filings, which are on file with the U.S. Securities and
Exchange Commission (SEC).