Booking Holdings Unusual Options Activity

Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 19 uncommon options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 31% bullish and 68%, bearish.

Out of all of the special options we uncovered, 7 are puts, for a total amount of $478,390, and 12 are calls, for a total amount of $690,738.

Projected Price Targets

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $2000.0 to $4300.0 for Booking Holdings over the last 3 months.

Volume & Open Interest Development

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale activity within a strike price range from $2000.0 to $4300.0 in the last 30 days.

Booking Holdings Call and Put Volume: 30-Day Overview

Largest Options Trades Observed:

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Booking Holdings's Current Market Status

• Trading volume stands at 66,785, with BKNG's price up by 0.47%, positioned at $3479.21.
• RSI indicators show the stock to be may be approaching overbought.
• Earnings announcement expected in 44 days.

What The Experts Say On Booking Holdings

A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $3948.8.

• An analyst from TD Cowen has decided to maintain their Outperform rating on Booking Holdings, which currently sits at a price target of $4000.
• An analyst from BMO Capital has revised its rating downward to Outperform, adjusting the price target to $4150.
• Maintaining their stance, an analyst from Wedbush continues to hold a Outperform rating for Booking Holdings, targeting a price of $3850.
• Showing optimism, an analyst from Wells Fargo upgrades its rating to Equal-Weight with a revised price target of $3459.
• An analyst from Tigress Financial persists with their Strong Buy rating on Booking Holdings, maintaining a target price of $4285.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.