Is Amazon Set To See More Competition This Fall? FedEx Announces Launch Of Data-Driven E-Commerce Platform

FedEx Corp. FDX has announced a data-driven E-commerce platform. The logistics goliath is calling it fdx.

What Happened: FedEx shared details about its novel platform on Sunday. This system is designed to meld all facets of the customer journey, making it easier for businesses to enhance demand, increase conversion, streamline fulfillment, and simplify returns.

“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” stated FedEx Corp. President and CEO Raj Subramaniam.

The fdx platform is intended to provide comprehensive e-commerce solutions for businesses of all sizes on a single platform, a first for the logistics industry. By offering data and insights, it will enhance visibility and connected capabilities across the customer journey, thereby assisting merchants in making more strategic logistics decisions.

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Why It Matters: The fdx platform is currently on private preview and is set to officially launch in fall 2024. It will integrate existing and new FedEx capabilities, offering a wide range of digital capabilities aimed at optimizing business operations.

FedEx’s introduction of the fdx platform comes as competition for Amazon.com Inc AMZN is escalating, with rivals such as PDD Holdings Inc PDD Temu and TikTok capitalizing on the e-commerce boom.

Even Elon Musk-led Tesla has hinted at entering the data center space, posing a potential threat to Amazon.

Price Action: On Friday, FedEx shares closed 0.9% lower at $248.57, while Amazon shares fell 0.4% to $154.62 in the regular session, according to Benzinga Pro data.

Photo Courtesy: Shutterstock.com

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