Apple Blends Tech And Culture With New Black Unity Band, Watch Face, Wallpaper And More

In a recent development, Apple Inc. AAPL has rolled out its 2024 Black Unity collection. This collection, designed for Apple Watch, iPhone, and iPad, introduces a new watch face, sports band, and wallpaper.

What Happened: As reported by 9to5Mac, the Black Unity Sport Band is now available for purchase on Apple’s website for $49. The Unity Bloom watch face, and the corresponding iPhone and iPad wallpaper will be available next week with the release of watchOS 10.3 and iOS 17.3, respectively.

The collection features a floral theme with abstract flower designs. Apple has stated that the design is a symbol of Pan-Africanism and represents the unity of multiple generations working together to combat injustices.

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The Sport Band is black and adorned with red, green, and yellow flowers. Due to a special layering process during manufacturing, each band is unique. The band’s pin is etched with the words ‘Truth, Power, Solidarity’.

The band is available for 41mm and 45mm watches in the typical S/M and M/L length sizes. It will be available in Apple retail stores beginning January 23.

The corresponding Apple Watch face is a new analog face adorned with the same abstract flowers. Users can choose between a single flower or full-bloom style. The new Unity Bloom wallpaper for iPhone and iPad behaves similarly, featuring various flowers.

Why It Matters: This launch signifies Apple’s commitment to diversity and inclusivity. The Black Unity Collection provides a fresh aesthetic for Apple’s devices and stands as a symbol of unity and the fight against social injustices. This move could potentially attract a broader customer base who value integrating social awareness into the products they use daily.

Check out more of Benzinga’s Consumer Tech coverage by following this link.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo courtesy: Apple

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