Netflix Unusual Options Activity For January 18

Investors with a lot of money to spend have taken a bullish stance on Netflix NFLX.

And retail traders should know.

We noticed this today when the positions showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with NFLX, it often means somebody knows something is about to happen.

Today, Benzinga's options scanner spotted 17 options trades for Netflix.

This isn't normal.

The overall sentiment of these big-money traders is split between 58% bullish and 41%, bearish.

Out of all of the options we uncovered, there was 1 put, for a total amount of $80,108, and 16, calls, for a total amount of $823,191.

Projected Price Targets

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $330.0 and $545.0 for Netflix, spanning the last three months.

Insights into Volume & Open Interest

Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Netflix's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Netflix's significant trades, within a strike price range of $330.0 to $545.0, over the past month.

Netflix Option Activity Analysis: Last 30 Days

Noteworthy Options Activity:

About Netflix

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with almost 250 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm recently began introducing ad-supported subscription plans, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.

Where Is Netflix Standing Right Now?

• With a volume of 552,156, the price of NFLX is down -0.22% at $479.29.
• RSI indicators hint that the underlying stock is currently neutral between overbought and oversold.
• Next earnings are expected to be released in 5 days.

What The Experts Say On Netflix

5 market experts have recently issued ratings for this stock, with a consensus target price of $547.0.

• Consistent in their evaluation, an analyst from Oppenheimer keeps a Outperform rating on Netflix with a target price of $600.
• In a cautious move, an analyst from Wedbush downgraded its rating to Outperform, setting a price target of $525.
• An analyst from B of A Securities persists with their Buy rating on Netflix, maintaining a target price of $585.
• In a cautious move, an analyst from Citigroup downgraded its rating to Neutral, setting a price target of $500.
• Consistent in their evaluation, an analyst from Keybanc keeps a Overweight rating on Netflix with a target price of $525.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Netflix, Benzinga Pro gives you real-time options trades alerts.