Zinger Key Points
- Apple reportedly asked journalists not to capture their own images or videos of the equipment.
- Lack of Netflix, YouTube, and Spotify apps on Vision Pro complicates Apple's ambitious release.
- Discover Fast-Growing Stocks Every Month
As it finally gets ready to reach consumers, Apple Inc.‘s AAPL new mixed-reality headset, Vision Pro, has sparked a minor controversy. It is reportedly equipped with an external battery pack that users need to carry around, and Apple has been hiding it from photos.
What Happened: WIRED reported that the Vision Pro, which shares some similarities with other products like the Meta Quest, features an external aluminum battery pack linked to the headset.
The external battery pack was conspicuously missing from images and videos during the press briefing. Apple reportedly asked journalists not to capture their own images or videos of the equipment, supplying them with images captured by their own photographer instead.
Industry experts have diverse views on external battery design. Some consider it a necessary compromise to provide advanced features without adding weight, while others argue that most VR experiences are short, making an external battery unnecessary.
See Also: MrBeast’s ‘$1 Car vs $100,000,000 Car’ Video On Elon Musk’s X Has Received Over 100M Views — Is It A Success
Apple’s Vision Pro is being marketed as “the ultimate workspace,” ideal for seated activities such as working, watching movies, and viewing old photos. The company has not responded to inquiries about the restrictions on photographing the Vision Pro or any plans to share more images of the battery.
Why It Matters: The Vision Pro was originally aimed at sectors such as surgery, aircraft repair, and education. Apple executives Mike Rockwell and Alan Dye had discussed the potential uses of Vision Pro with employees.
Before the headset’s release, Apple TV+ had announced a series of exclusive, immersive originals set to debut on Vision Pro.
However, the launch faced a setback as Vision Pro will not have a Netflix app. Netflix suggests users watch its programming via a web browser. YouTube and Spotify Technology SA also decided against launching their apps on Vision Pro.
Check out more of Benzinga’s Consumer Tech coverage by following this link.
Read Next: Here’s How To Claim Your Share Of Verizon’s $100M Settlement: Last Date, Claim Share And More
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
