Why Rumble Stock Is Ripping Higher Monday

Rumble Inc RUM shares are trading higher Monday after the company announced a partnership with Barstool Sports.

What Happened: Rumble said it inked a partnership with Barstool Sports to provide Rumble users with access to all Barstool Sports content on the platform, including live streams. 

As part of the partnership, Barstool Sports will market and promote Rumble as its preferred video home. The agreement also includes an advertising arrangement in which both companies will help bring brand advertisers to the Rumble platform. Barstool will gain access to the Rumble Cloud as well.

“Rumble is quickly emerging as a leading platform for the under-30 demographic, and we’re excited for Barstool Sports to be a significant part of our rapid growth,” said Chris Pavlovski, chairman and CEO of Rumble.

Barstool Sports founder Dave Portnoy said, “I’m excited about Rumble’s commitment to sports and broadening audiences. With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.”

Rumble aims to restore the internet to its roots by making it free and open. Barstool has grown its audience by 194% over the last three years.

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RUM Price Action: Rumble shares were up 17% at $4.20 at the time of publication, according to Benzinga Pro.

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