What the Options Market Tells Us About Estee Lauder Cos

Investors with a lot of money to spend have taken a bullish stance on Estee Lauder Cos EL.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 8 uncommon options trades for Estee Lauder Cos.

This isn't normal.

The overall sentiment of these big-money traders is split between 50% bullish and 50%, bearish.

Out of all of the special options we uncovered, 3 are puts, for a total amount of $292,239, and 5 are calls, for a total amount of $701,095.

What's The Price Target?

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $100.0 to $155.0 for Estee Lauder Cos over the last 3 months.

Volume & Open Interest Development

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Estee Lauder Cos's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Estee Lauder Cos's whale activity within a strike price range from $100.0 to $155.0 in the last 30 days.

Estee Lauder Cos Option Volume And Open Interest Over Last 30 Days

Noteworthy Options Activity:

About Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (56% of 2022 sales), makeup (26%), fragrance (14%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 26% of revenue from the Americas, 43% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

Following our analysis of the options activities associated with Estee Lauder Cos, we pivot to a closer look at the company's own performance.

Where Is Estee Lauder Cos Standing Right Now?

• With a volume of 1,220,695, the price of EL is up 1.7% at $127.33.
• RSI indicators hint that the underlying stock may be approaching oversold.
• Next earnings are expected to be released in 13 days.

Expert Opinions on Estee Lauder Cos

In the last month, 2 experts released ratings on this stock with an average target price of $135.5.

• An analyst from JP Morgan persists with their Overweight rating on Estee Lauder Cos, maintaining a target price of $150.
• An analyst from Barclays has decided to maintain their Equal-Weight rating on Estee Lauder Cos, which currently sits at a price target of $121.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Estee Lauder Cos, Benzinga Pro gives you real-time options trades alerts.