How long is too long to wait for something a consumer loves?
In the 1970s, moviegoers waited for hours to see Star Wars at the world-famous Chinese Theatre (formerly known as Grauman's Chinese Theatre and Mann's Chinese Theatre).
The long lines continued when Star Wars returned with the first prequel in 1999. Since that time, however, movie theaters have caught up to consumer demand by offering more showings – including a ridiculous number of midnight, 10:00 p.m. and 8:00 p.m. screenings a full day ahead of many film's official opening.
Some things never change, however. Many lines continue to escalate as consumer (and in the worst-case scenario, emergency room patient) demand increases.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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