Why BuzzFeed (BZFD) Stock Is Popping Off

BuzzFeed Inc BZFD shares are trading higher by 45.3% to $0.25 Thursday afternoon following a FT report suggesting The Independent is in talks to take control of BuzzFeed and Huffington Post operations in the UK and Ireland. According to data from Benzinga Pro, the stock is trading higher on over 70x greater volume than the 100-day trailing average.

Per the FT report, if finalized, The Independent would manage editorial and commercial aspects of BuzzFeed’s UK brands, with staff moving to its London offices.

Per the report, BuzzFeed will continue providing global content and support to The Independent, reflecting the need for media groups to enhance commercial operations amid challenges like Google’s phasing out of third-party tracking cookies.

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How To Buy BZFD Stock

By now you're likely curious about how to participate in the market for BuzzFeed – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of BuzzFeed, which is trading at $0.26 as of publishing time, $100 would buy you 384.62 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

BZFD has a 52-week high of $2.26 and a 52-week low of $0.16.