PaperPlanes CEO Charts Profitable Course Amid California Cannabis Quakes

Paul Weiss, CEO of PaperPlanes, is shaping a future for the California-based premium cannabis concentrates brand known for its exceptional product range since 2012.

The brand’s journey from a smaller unknown player to a market leader is marked by its commitment to quality and innovation.

Here’s a look into Weiss’ business success as we gear up to hear him and other market giants Thursday, Feb. 22 at the Benzinga Market Spotlight: California event.

Wall Street to Weed

Weiss’s transition from finance to the forefront of the cannabis industry embodies a daring shift toward an area ripe with potential.

His strategic alliance with Carter Latimer, the founder of PaperPlanes, set the stage for a collaborative effort to propel the brand to new heights. Since taking the helm in February 2021, Weiss has been pivotal in securing substantial funding to ensure the brand’s robust growth and market presence.

Growth During Market Tumult

Under Weiss’s stewardship, PaperPlanes has flourished, with significant revenue boosts and expansion into numerous dispensaries. His holistic approach to leadership encompasses overseeing mergers and acquisitions and ensuring operational excellence.

Weiss’s insights, particularly on the challenges within the California cannabis market, highlight the importance of strategic agility and sound financial management in navigating a landscape fraught with regulatory and competitive pressures.

Discussing the challenges for brands at the 2023 Cannabis Capital Conference, Weiss shared, “Brands are in a very tight spot. There’s very little liquidity in the business in general, and particularly in California… If brands can’t effectively raise capital, they’re probably not going to survive.”

Beyond Business: The Multifaceted Life of Paul Weiss

Weiss’s pursuits outside the office, ranging from bonsai artistry to martial arts, paint a picture of a leader with a well-rounded life philosophy. This blend of interests complements his strategic business vision and leadership at PaperPlanes.

Voicing Industry Wisdom

Weiss shared his rich insights into the cannabis industry’s dynamics at various forums, including at a Benzinga Cannabis Capital Conference. He candidly discussed the critical financial hurdles brands face in California, emphasizing the vital role of liquidity and strategic alliances for survival and growth in this competitive space.

Reflecting on the macro-financial scene, he stated, “We’re a smaller company, a little under $10 million in sales. So we’re not really affected by macro inputs… It’s a blessing and a curse to be a small company.”

For those interested in delving deeper into Weiss’ strategies and perspectives on the evolving cannabis industry, his discussions at industry events and interviews offer valuable learning opportunities.

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: California and unlock the future of cannabis at the premier networking event in Culver City on Feb. 22.

Connect with top industry leaders like Weiss, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond.

Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.