Rolling Loud, one of the biggest hip-hop festivals in the world is partnering with cannabis lifestyle brand STIIIZY for Rolling Loud California 2024, blending hip-hop beats with cannabis culture.
“Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” said Rolling Loud co-founder Tariq Cherif in a press release. “The nature of our events and STIIIZY’s world are the same. We’re proud to showcase that through this collaboration.”
Immersive Experiences And Exclusive Drops
Scheduled for March 15-17, the festival will showcase ¥$ (Ye + Ty Dolla $ign), Nicki Minaj and Post Malone in an immersive cannabis experience.
A 40-foot cannabis cultivation replica alongside the main stage promises attendees a unique insight into cannabis cultivation, augmented by an interactive photo booth and a VIP section for artists.
The partnership is part of the launch of an exclusive product line available from February 23 at STIIIZY retailers, including premium cannabis strains and live resin pods.
Cultivating Culture
Cherif emphasized the alignment of Rolling Loud's events with STIIIZY's ethos, celebrating this collaboration as a significant moment for both brands and the wider hip-hop and cannabis communities.
Landmark Collaboration
This first-of-its-kind partnership between Rolling Loud and STIIIZY not only sets a new standard for live music festivals but also underscores the growing synergy between the music industry and cannabis culture.
With a lineup that reads like a who's who of modern rap, including Future X Metro Boomin, Rolling Loud California is gearing up to provide an unparalleled festival experience, blending music, culture
and cannabis.
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!
Photo: All Photos Courtesy of Rolling Loud - STIIIZY.
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