Upside Purchased on Limited Brands (LTD)

Shares of Limited Brands Inc. LTD are higher on the session by 1.96%, currently trading at $24.40. The stock has been trading largely lower over the past three months, but has held the 200-day moving average, which is a bullish sign. Options traders are buying calls on the name today. The July $23.00 call was purchased, on the offer, 1,550 times; open interest on the strike is only 459 contracts. This signals new, bullish positioning on the name. Call volume is now running at 2.42x the daily average. Limited Brands, Inc. is a specialty retailer of women's intimate and other apparel, beauty and personal care products and accessories under various trade names. The company sells its merchandise primarily through its retail stores in the United States and Canada and through its websites and catalogues.