Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective

Clothing retailer Gap Inc’s GPS premium performance lifestyle brand, Athleta, has entered into a five-year partnership with swimmer Katie Ledecky.

Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of the Power of She Collective.

Athleta launched the initiative in 2023 to bring in elite athletes to empower women and girls to build confidence, strength and wellbeing through movement. The Collective includes some of the big names, like gymnast Simone Biles.

Ledecky will serve as an advisor to Athleta’s impact platform, The Power of She Fund and will also participate in product wear testing.

“I’ve long admired Athleta for recognizing and authentically supporting female athletes’ individual and collective strengths, and that’s why I’m thrilled to partner with a brand that has values that align with mine,” said Katie Ledecky.

Price Action: GPS shares are trading higher by 0.32% at $19.00 in premarket Friday.

Photo via Company