Zinger Key Points
- AWS removes data transfer fees for customers switching to other providers, aligning with Google's move amidst regulatory scrutiny.
- Amazon's AWS to offer free data migration globally, responding to antitrust probes and competitive pressure in cloud and AI sectors.
Amazon.com Inc’s AMZN cloud division, Amazon Web Services (AWS), has decided to eliminate the charges for customers wishing to migrate their data to competing services.
AWS Vice President Robert Kennedy announced this change in a blog post, stating that from now on, global customers can transfer their data out to the internet for free if they opt to switch to a different IT provider. This policy revision by AWS follows a similar announcement by Alphabet Inc GOOG GOOGL Google and comes amid growing regulatory scrutiny over cloud services, Bloomberg reports.
Also Read: Battle in the Clouds: How Amazon and Google’s Allegations Might Reshape Microsoft’s Strategy
Specifically, UK antitrust regulators have investigated the penalties associated with switching cloud providers, and the US Federal Trade Commission has sought public input on various cloud-related issues.
Amazon previously justified these fees as necessary to offset the costs associated with networking and infrastructure maintenance.
As the largest cloud computing service provider globally, AWS is part of a competitive market with significant players like Microsoft Corp MSFT and Google.
The competition has intensified, especially with the development of generative artificial intelligence technologies that require processing large data volumes.
All three companies incorporate this AI technology into their cloud services to attract more customers by enhancing their offerings.
In February, AWS shared plans to invest over $5 billion in Mexico over the next 15 years to boost local data handling and support growth. It also looks to invest $15.5 billion in Japan over five years between 2023 and 2027 to expand data centers.
Investors can gain exposure to Amazon via SPDR Select Sector Fund – Consumer Discretionary XLY and ProShares Online Retail ETF ONLN.
Price Action: AMZN shares traded higher by 0.69% at $175.33 premarket on the last check Wednesday.
Also Read: Amazon’s Cloud and AI Innovations Bolstered by Nvidia Partnership, Analyst Predicts Growth
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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