Why Salesforce Stock Is Rising Today

Salesforce, Inc. CRM shares are trading higher on Wednesday.

Over the last one year, shares of CRM gained over 65%, significantly outperforming the S&P 500’s return of 26%. 

Today, the AI behemoth grabbed headlines for introducing Einstein 1 Studio, a collection of easy-to-use tools. These tools empower Salesforce administrators and developers to tailor Einstein Copilot, a conversational AI assistant for customers and employees.

A few days back, the company’s CEO, Marc Benioff, remained highly optimistic about its Einstein 1 Platform while reporting fourth-quarter results.

Benioff said, “With our trusted, unified Einstein 1 Platform, we’re incredibly well positioned to build on our success and capitalize on the massive surge in tech spending expected over the coming years, delivering an unprecedented level of intelligence to our customers as AI transforms every company and industry.”

Getting back to today’s news, Einstein 1 Studio comprises three main components: Copilot Builder, Prompt Builder, and Model Builder. 

Copilot Builder facilitates the creation of custom AI actions for specific business needs, Prompt Builder allows the creation and activation of custom prompts within workflow, and Model Builder enables users to create or import various AI models.

“Built on our Einstein 1 Platform and unified by metadata that safely connects and unlocks data from across an enterprise, Einstein 1 Studio’s low-code tools democratize AI app development, unleashing a new wave of innovation that will transform workflows and augment human capabilities across every team and function,” said Clara Shih, CEO of Salesforce AI.

The company had declared a cash dividend of $0.40 per share, payable on April 11, 2024.

Price Action: CRM shares are trading higher by 1.79% to $304.09 on the last check Wednesday.

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