The United Green's Harvest: Cultivating Talent For America's Cannabis Industry

In the rapidly evolving cannabis industry, The United Green has made a name for itself as a premier staffing agency in Michigan, catering to the burgeoning needs of this business.

Since its inception in 2018, amid the green wave that has seen 26 states follow Colorado’s lead in legalizing recreational marijuana, The United Green has been at the forefront of connecting top talent with the cannabis and hemp industries.

Strategic Growth Amid National Acceptance

The journey of The United Green mirrors the narrative of cannabis acceptance in the United States. With 24 states and the District of Columbia having legalized cannabis for adult use and public opinion increasingly favoring legalization, the industry is on the cusp of a revolution.

With this shift in perception, in early 2021, The United Green received a $2 million investment from CapStone Holdings. This investment signifies United Green’s commitment to providing manpower to an industry that, despite the pandemic, managed to add more than 77,000 jobs in 2020.

The investment is fueling the agency’s ambition to widen its reach, especially in regions with new cannabis legislation. The company says this will secure a supply of skilled professionals for the expanding business, with legal recreational cannabis sales projected to hit $25 billion by 2025.

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A Human Approach

The United Green’s ethos, as articulated by founder Jacob Petersmark, transcends traditional staffing. With a personal connection to the medicinal benefits of cannabis, the agency’s mission is deeply rooted in advocacy and compassion. This is reflected in its nuanced approach to recruitment, which prioritizes cultural fit, alignment with clients’ values, and technical competence.

Their proprietary three-step process offers a holistic solution, providing access to a vast pool of vetted candidates. This systematic approach ensures that The United Green meets and exceeds client expectations, whether for a post-harvest manager, a director of compliance, or any role in between.

“Putting our clients first and impressing them with service is how we win business. See the difference with United Green,” states Petersmark.

Servicing The Heart Of The Cannabis Industry

The United Green’s expertise spans the entire cannabis production chain, from grow facilities and dispensaries to chemical testing labs. Their ability to tailor services to the specific needs of each sector, combined with their status as the only certified U.S. cannabis staffing company by an independent third party, sets them apart.

As the cannabis market continues to shift towards mainstream acceptance, the role of specialized agencies like The United Green becomes ever more critical. They are not just filling positions; they are shaping the future of an industry on the brink of federal legalization, championing a professional and compassionate approach to cannabis employment.

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Photo: Courtesy of CRYSTALWEED cannabis via Unsplash