Is The Future Of The Marijuana Industry Shaped By Consumer Packaged Goods Or Vice Versa?

How did cannabis become part of the consumer packaged goods industry? Easily, because so many everyday products like lotions, shampoo, drinks and snacks can be infused with cannabidiol (CBD) or tetrahydrocannabinol (THC).

Aside from these products, cannabis itself needs to be packaged, creating an impact on the consumer packaged goods (CPG) industry. How then does CPG shape the future of cannabis? 

The answer to this and many other questions regarding CPG and cannabis will be provided by two special and successful women in the cannabis space –  Gloria Govan founder and CEO of RLNTLSS Brands and Christine Smith CEO of Grön at the upcoming Benzinga Cannabis Capital Conference this April 16-17. 

RLNTLSS Brands is a celebrity cannabis brand management business representing such clients as Whoopi Goldberg, Gary Payton, Derek Fisher and Freeway Rick Ross. Grön (pronounced “green”) is one of the largest and most recognized producers of handcrafted cannabis-infused edibles in the U.S. 

Govan and Smith will share their knowledge and experience at one of the biggest cannabis conferences in the world. 

Driving Innovation 

"CPG brands are expected to drive innovation, developing products that cater to a broad range of consumer tastes, with minor cannabinoids becoming increasingly important in their diverse product lines," Smith previously told Benzinga. 

She redefined the cannabis edibles landscape by prioritizing quality, sustainability and transparency. Under her management, the company became the epitome of ethical cannabis production, utilizing eco-friendly principles and community engagement.

"We doubled our revenue from 2021," Smith recently told Forbes "We've grown in every market we're in. I think there's a lot of opportunity. Part of our success that allows us to grow is that we've created new product lines that attract different consumers."

Smith says people in the industry should feel lucky to be in a category that is protected by CPG and with margins being stable. But, with emerging CPG trends, how far off is the big-box retailer? 

Cannabis as a CPG product on the road to the big-box retailer will be carefully discussed by Govan and Smith.

One Opportunity At A Time

Govan has a 15-year background in the restaurant industry, which helped her gain skills in team leadership, revenue growth and customer satisfaction. She was recently named a general partner of Alta II, a leading real estate lender committed to providing innovative and efficient financing solutions to the cannabis sector. The $100 million fund will focus on cannabis brands owned by minorities and women of color.

"The lack of funding available to women is a stark reminder of gender bias," Govan recently shared. " Systemic limitations have long held women back, and their ideas and ambitions are often relegated to the shadows. This is a narrative I am determined to rewrite. Through advocacy, mentorship, and collaboration, I want to change the landscape, one opportunity at a time." 

Come and learn from these two experts about how cannabis companies can mirror CPG consolidation, explore business and investment opportunities and grow their businesses.

Learn From Experts Christine Smith And Gloria Govan

The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.

Get your tickets now on bzcannabis.com – Prices will increase very soon!

Photo: AI-generated.