Apple Inc. AAPL has rolled out the first beta version of iOS 17.5, which now enables users in the European Union to download apps directly from developer websites.
What Happened: The new feature, introduced in the latest iOS update, is in line with the European Union's Digital Markets Act (DMA) and follows Apple’s previous move to allow app distribution through alternative marketplaces in the EU.
Apple had initially restricted app availability to these marketplaces but later announced plans to support direct app downloads from websites.
To qualify, developers must meet specific criteria, including being a member of the Apple Developer Program for at least two consecutive years and having an app with over one million initial installs on iOS in the EU in the previous year.
Authorized developers will receive an API from Apple, enabling them to offer their apps for web download, as first spotted by Macrumors.
Notably, these apps will not be subject to Apple’s commission but will be liable for the €0.50 Core Technology Fee.
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Why It Matters: This move by Apple follows a series of changes in its app distribution policy in the EU.
In January, the company introduced app sideloading exclusively for EU users with the release of iOS 17.4 beta.
Later in March, Apple announced that it would allow app downloads directly from websites, subject to specific conditions.
These changes are a result of the DMA, which aims to promote fair competition and consumer choice in the digital market.
While these changes benefit developers and users, they could potentially cost developers like Meta Platforms Inc. millions in yearly payments to Apple.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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