Calls Purchased on Electronic Arts (ERTS)

Shares of Electronic Arts Inc. ERTS are higher on the session by 1.15%, currently trading at $14.96. The stock has been moving largely lower over the past three months, off from recent highs near $20.00. Options traders are buying calls on the name today, betting that a rally may be in store. The August $16 call was purchased over 13,000 times, on or near the offer, on open interest of 16,490 contracts. Given the volume versus open interest, this may be a closing transaction, though it would still represent a bullish tone for ERTS. Call volume is now running at 2.37x the daily average. Electronic Arts Inc. develops, markets, publishes and distributes video game software and content that can be played by consumers on a range of platforms, including video game consoles, such as the PLAYSTATION 3, Microsoft Xbox 360 and Nintendo Wii; personal computers, including the Macintosh; handheld game players, such as the PlayStation Portable and Nintendo DS, and mobile devices, such as cellular phones and smart phones, including the Apple iPhone.