Cheech And Chong Brand CEO Talks Cannabis Retail Expansion And Designs That 'Resonate With The Legacy Of 52 Years'

At the recent Benzinga Cannabis Capital Conference, Jonathan Black, CEO of Cheech and Chong’s Global Holdings, highlighted the transformation in cannabis retail experiences. Black shared insights during a side interview before his panel discussion, emphasizing the importance of learning from each event.

“I always look for something to learn,” he said, praising the diverse perspectives that Benzinga events bring together.

Cheech and Chong’s dispensaries are recognized for creating more than just transactions; they aim to craft memorable experiences. While Black credits his team for their efforts, he noted the detailed attention to the ambiance of their stores.

“We have designed the look and feel to resonate with the legacy of 52 years,” Black explained. This includes everything from store design to minor details like themed wallpaper, all contributing to an engaging and welcoming atmosphere that echoes the iconic duo’s filmography.

Strategic Partnerships And Community Impact

Another focus of the conversation was the partnership with Dreams Dispensary in New Mexico, which has bolstered the company’s community presence.

Black values personal relationships and operational knowledge when choosing partners, highlighting the synergy between Cheech and Chong’s and Dreams Dispensary’s values and experiences. This collaboration boosts market competition and supports community engagement through job creation and social interactions.

Looking towards the future, Black discussed the long-term goals for their locations in New Mexico, emphasizing community and connectivity.

The dispensaries leverage a social media platform created by the company to foster community interaction, which plays a crucial role in their strategy to enhance customer loyalty and local engagement.

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Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors, and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.

Now Read: New Tax Rules In Cannabis: What Are The Consequences DEA Rescheduling?

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