Michigan-based cannabis brand Primitiv Performance, founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., announced a new collaboration with the Detroit Tigers. The new deal would make Primitiv the club's official CBD topical partner.
The new partnership will be highlighted throughout the 2024 season at Comerica Park via in-stadium messaging, programming, activations, and special appearances by Johnson and Sims.
Johnson Jr., who played nine seasons with the Detroit Lions, praised the new collaboration.
"Seeing our product as the Detroit Tigers official CBD topical partner is an incredible honor and speaks volumes about the forward-thinking nature of the organization," he said.
The move follows Ford Field welcoming Primitiv as its official performance partner in launching Primitiv Performance a potent drink mix featuring CBD, electrolytes and vitamins as well as broad-spectrum transdermal topical cream.
Primitiv's topical is created to serve the needs of high-performance athletes by isolating minor cannabinoids (CBD, CBG, CBC, CNB) to address sports-related injuries, or chronic pain. The topical contains no THC or intoxicating effects.
Moreover, the topical cream recently received NSF’s global Certified for Sport designation, making it eligible for sponsorship with the Tigers through Major League Baseball.
“Our topical cream was formulated based on our experience dealing with daily pain as professional athletes and what we have learned about plant-based medicine over the past several years," Sims said. "Because it does not contain any THC, it allows us a greater opportunity to help people throughout the country battle inflammation and chronic pain."
With the cannabis industry moving beyond the simplicity of high THC to a sophisticated market where the demand for specific therapeutic benefits is leading the charge, come join us at the 19th Benzinga Cannabis Capital Conference that will take place in Chicago on Oct. 8 and 9.
It is an essential gathering for innovators eager to lead in the cannabis industry’s evolution. Get your tickets now before prices surge by following this link.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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