EV giant Tesla Inc released its Cybertruck-inspired Cyberhammer on its online shop, priced at a whopping $700.
What Happened: The Cyberhammer was previously available only through Tesla’s referral program. Those with 35,000 referral credits could use it to purchase the quirky, angular, limited-edition hammer of which the company made only 800 units.
However, now interested customers can purchase it from Tesla’s online shop for $700. “Do not strike hard surfaces with Cyberhammer. Intended for display or gym use,” the company says on the site.
The Cyberhammer resembles the angular structure of the Cybertruck and features a laser etching of Tesla's senior executive Franz von Holzhausen‘s signature. Holzhausen led the design for the stainless steel pickup truck.
Why It Matters: The Cybertruck-inspired hammer is a cheeky reference to the truck’s unveiling event in 2019 when Tesla CEO Elon Musk demonstrated the strength of Cybertruck's door by having them beaten with a hammer.
The CEO also attempted to demonstrate the strength of its windows at the event by having Holzhausen fling a metal ball to it. However, the window cracked, causing Musk to exclaim, "Oh my fucking god."
Tesla has since then turned it into a marketing highlight and even sells a limited edition window decal on its online shop nicknamed the ‘OMFG decal' and featuring a crack design similar to the one that Holzhausen made on the window at the demonstration in 2019. It is priced at $55.
Check out more of Benzinga’s Future Of Mobility coverage by following this link.
Image created using AI on Midjourney
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.